Flourish - Tackling procrastination through emotional regulation
Procrastination isn't a time problem - it's an emotional one.
Flourish is a productivity and emotional regulation app designed to help users overcome procrastination.
Flourish helps users understand the emotional patterns behind avoidance. By bridging the gap between intent and action, it provides personalized guidance and behavioral tools for a calmer task-management experience.
Procrastination isn't a time problem - it's an emotional one.
Flourish is a productivity and emotional regulation app designed to help users overcome procrastination.
Flourish helps users understand the emotional patterns behind avoidance. By bridging the gap between intent and action, it provides personalized guidance and behavioral tools for a calmer task-management experience.
Role
UX/UI & Interaction
Role
UX/UI & Interaction
Tools
Figma (Prototyping)
Tools
Figma (Prototyping)
Format
Mobile App Prototype
Format
Mobile App Prototype
Overview
Idea
Flourish tackles procrastination by shifting the focus from time management to emotion regulation. Using cognitive-behavioral strategies, it empowers users to build mental clarity and achieve goals with ease.
Problem
Procrastination is often misunderstood as laziness or poor time management, yet it is primarily driven by emotion. Without the tools to regulate these feelings, individuals remain stuck in a cycle that hinders their goals and expectations.
Goal
The mission of Flourish is to assist individuals who struggle with procrastination in their daily lives. By employing a powerful toolkit and CBT strategies, Flourish helps users break the cycle of procrastination and achieve their goals. By understanding the user's procrastination tendencies, the app analyzes and suggests a personalized plan tailored to the individual.
Overview
Idea
Flourish tackles procrastination through emotion regulation. By shifting the focus away from time management, it helps users build the clarity needed to act with intent.
Problem
Procrastination is rooted in emotion, not laziness. Yet, most people lack the awareness or tools to address this, leaving them stuck in a cycle that hinders their goals.
Goal
The mission of Flourish is to build an adaptive system that analyzes behavioral tendencies and emotional contexts in real-time. The app generates a personalized action plan using CBT techniques tailored to the user's situation.
Personas
Personas
UX RESEARCH → In-depth interviews
UX RESEARCH → interviews
PERSONA: SIVAN
→ Wants to feel better about herself and to have a positive attitude.
PERSONA: ELI
PERSONA: ELI
→ Wants to enhance his self-image and sense of self-efficacy.
PERSONA: SIVAN
PERSONA: SIVAN
→ Wants to manage her negative feelings better to be able to work.
→ Wants to improve her emotional wellbeing to stay focused and productive.
From Research to Solution
UX RESEARCH → PROBLEM
UX RESEARCH → PROBLEM
PROBLEM
Misunderstanding
Many people mistake procrastination for laziness, when it's actually an emotional issue.
INSIGHT
Misunderstanding
→ Difficulties in focusing are deeply connected to a person’s mental and emotional state.
Misunderstanding
SOLUTION
Misunderstanding
Personalized Approach: A tool that adapts to each user's specific emotional triggers and needs.
Information Overload
Existing solutions are often too complex, which increases stress for the user.
Misunderstanding
→ Users need a simple tool that provides order and calm instead of more pressure.
Misunderstanding
Self-Awareness: Helping users understand why they avoid tasks and giving them practical coping strategies.
Avoidance Loop
Poor stress management leads to a cycle of avoidance and low self-confidence.
Misunderstanding
→ Overcoming procrastination requires breaking tasks down and building back confidence through small successes.
Misunderstanding
Practical Tools: A direct, action-oriented app that focuses on results rather than spiritual or meditation-based methods.
Misunderstanding
PROBLEM
Many people mistake procrastination for laziness, when it's actually an emotional issue.
INSIGHT
→ Difficulties in focusing are deeply connected to a person’s mental and emotional state.
SOLUTION
Personalized Approach: A tool that adapts to each user's specific emotional triggers and needs.
Information Overload
PROBLEM
Existing solutions are often too complex, which increases stress for the user.
INSIGHT
→ Users need a simple tool that provides order and calm instead of more pressure.
SOLUTION
Self-Awareness: Helping users understand why they avoid tasks and giving them practical coping strategies.
Avoidance Loop
PROBLEM
Poor stress management leads to a cycle of avoidance and low self-confidence.
INSIGHT
→ Overcoming procrastination requires breaking tasks down and building back confidence through small successes.
SOLUTION
Practical Tools: A direct, action-oriented app that focuses on results rather than spiritual or meditation-based methods.
User Scenario
UX STRATEGY
User Flow
SYSTEM MAPPING
UI Design
MAIN SCREENS
Visual Design
AESTHETIC FRAMEWORK
